TY  - JOUR

T1  - B2B analytics in the airline market: Harnessing the power of consumer big data

JO  - Industrial Marketing Management

PY  - 2020/04/01

AU  - Holland CP

AU  - Thornton SC

AU  - Naudé P

ED  - 

DO  - DOI: 10.1016/j.indmarman.2019.11.002

PB  - Elsevier BV

VL  - 86

SP  - 52

EP  - 64

Y2  - 2024/12/27

ER  -